For more than 30 years, Monteiro & Company has been a trusted advisor for authors of best-selling non-fiction books, including those that have become classics in their fields.

We are hired by authors and publishers, helping them plan marketing and publicity strategies that will get their book and its ideas before the public. We launch publicity campaigns across a broad range of media: print, online, radio, podcasts, and television.  We’ve placed author Op-ed pieces in such outlets as  The New York Times, Salon.com and the San Francisco Chronicle. We strategize on how to best use the online platform Medium and regularly work with the 92Y in New York City,  as well as other venues, including bookstores to host author events. 

For best results, we seek to begin work roughly three months before publication date – when Advance Reading Copies (ARCs) are available. This lead time allows us to plan projects, to target most the appropriate media, and to employ a strategy of repeat pitches to the media, a necessity due to busy news cycles and much competition in the book trade. This also gives us a chance to help you increase your presales interest on Amazon. We do take clients, however, closer to and even after a book’s publication. 

Our proposals provide detailed media outreach and a timeline for the campaign. The  written materials we create include press releases, pitches, author bios, and questions for radio interviews.  We work with radio specialist Steve Becker as part of our team, who books author interviews  on syndicated radio, NPR affiliates, local and regional radio, and podcasts. Barbara Monteiro and Len Maniace pitch New York City’s NPR affiliate WNYC and select other high-profile radio shows. 

We advise on social media strategies and how to make the most of Amazon’s free author services. We recommend two highly successful businesses for social media coverage. We’ve combined forces with large PR firms such as Burson-Marstellar, Finn Partners, major corporations such as Price Waterhouse Coopers, as well as media such as the Harvard Business Review and Business Week, to extend our reach beyond that of a boutique book PR firm.

As a measure of our success, we’ve  built the profiles of such repeat clients as Nobel Laureate economist and New York Times columnist Paul Krugman, 10 books and ongoing media relations for more than two decades; environmental leader Lester Brown, four books; CEO and business-leadership expert Bill George, four books; Wharton Business School, four books; investor/economics professor Bill Janeway, two books; photographer, polar explorer, and environmental advocate Sebastian Copeland, two books; and tech CEO Peter Boni, two books.

Our successful work with the media has led some members to recommend authors to Monteiro and Company as potential clients.